最近看到很多微博和公众号开始批量「引用」一段乔布斯当年关于「想法」和最终「产品」

最近看到很多微博和公众号开始批量「引用」一段乔布斯当年关于「想法」和最终「产品」的看法。但这些引用，大多数都不是原文，也扭曲了原意。这段话出自 1995 年的纪录片 Steve Jobs: The Lost Interview.==========It's the disease of thinking that a really great idea is 90% of the work, and if you just tell all these other people "here's this great idea" then of course they can go off and make it happen.把一个绝佳点子当成“已经完成了 90% 的工作”，这就是一种思维上的“病”。仿佛你只要告诉别人“我有个好主意”，他们当然就能拿去把它实现出来。And the problem with that is that there is just a tremendous amount of craftsmanship in between a great idea and a great product. And as you evolve that great idea it changes and grows. It never comes out like it starts because you learn a lot more as you get in the subtleties of it.问题在于：从一个好点子到一个好产品之间，存在着大量的工艺与打磨。并且当你把这个点子不断推进、不断演化时，它会变化、会生长。最终的成果从来不会和起点一模一样，因为当你深入到那些细微之处时，你会学到更多东西。And you also find there's tremendous trade-offs that you have to make. There are just certain things you can't make electrons do. There are certain things you can't make plastic do or glass do. Or factories do, or robots do.你也会发现，你不得不做出大量艰难的取舍。有些事情你就是没法让电子去做；有些事情你也没法让塑料或玻璃去做；同样也有些事情工厂做不到，机器人也做不到。And as you get in to all these things, designing a product is keeping 5000 things in your brain, these concepts. And fitting them all together and kind of continuing to push to fit them together in new and different ways to get what you want. And every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently.当你真正进入这些细节，你会明白：做产品设计，就是在脑子里同时装着 5000 件事、5000 个概念。然后把它们统统拼在一起，并且不断推动自己用新的、不同的方法把它们重新组合，以得到你真正想要的结果。你每天都会发现新东西——要么是一个新问题，要么是一个新机会，让你能用稍微不同的方式把这些东西再拼一次。It's that process that is the magic.真正的魔法，就在这个过程里。