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创始人说要做“会呼吸的第二层皮肤”,结果造出被 50 万瑜伽博主封神的 Airbrush 系列:高腰头营造沙漏腰线,3D 剪裁彰显臀线,卡戴珊穿它遛狗、Hailey 配皮靴炸街,你突然发现运动裤竟比牛仔裤更懂“懒人时髦”。
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Alphalete
当健身网红 Christian Guzman 在2016年设计出第一条自带 PS 效果的 Amplify 高光裤时,就注定了这个诞生于 Ins 后宫的牌子会成为铁馆的流通货币。
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Alphalete 的产品线涵盖了广泛的运动服饰,包括 Leggings、短裤、运动上衣、运动内衣等。其中,Amplify 系列尤为受欢迎,以其高包裹性和舒适性著称,能够有效收小肚子而不感到束缚。在设计上,Alphalete 同样注重时尚感,颜色搭配丰富多样,适合日常穿着和健身场景。
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当运动圈还在卷性能,这个靠粉丝打投冲上前端的品牌,在平价赛道人气愈发高涨,不断吸引着追求性价比的 Gymfit 年轻玩家。
Vuori
2015 年加州海滩上,找不到一条能穿着练瑜伽、冲浪、还能直接去喝咖啡的裤子?健身教练 Joe Kudla 一怒之下自己造出 Vuori,它成为华尔街大佬抢着投资的黑马,专治“运动服只能锁在更衣室”的痛点。
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Vuori 的秘密武器是“空气感”面料:瑜伽裤弹力大到能劈叉,速干T恤吸汗快过沙滩吞海浪,防风外套轻得仿佛没穿。从举铁男孩到遛狗阿姨,人人抢着穿它“混场景”:暴汗后套件 Vuori 卫衣,在咖啡馆敲电脑毫无违和感;西装底下藏条它家的莫兰迪灰运动裤,开会时偷偷做踝泵运动也没人发现。
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当 Lululemon 称霸瑜伽馆,Vuori 早偷偷承包你的 24 小时——毕竟真正的运动潮牌,本该让人在健身房和地铁通勤之间无缝变装。
好了,现在你知道该把健身卡余额,充进哪个品牌了吗?