报告目录：一、“农夫山泉舆论风波”事件舆情监测分析“农夫山泉舆论风波”事件回顾“农夫山泉舆论风波”微博相关话题热榜“农夫山泉”话题热度“农夫山泉”话题的情感走势“钟晱晱”相关话题热度“钟晱晱”话题的情感走势其他饮用水品牌网络口碑“农夫山泉舆论”事件媒体关注分布“农夫山泉舆论风波”事件媒体观点二、“农夫山泉舆论风波”事件网友态度调查“农夫山泉舆论风波”事件网民关注度“农夫山泉舆论风波”事件网民看法“钟晱晱”相关讨论情况农夫山泉包装的讨论情况网友对农夫山泉品牌营销的看法农夫山泉后续购买行为调查三、“农夫山泉舆论风波”事件舆情监测总结“农夫山泉舆论风波”事件舆情监测总结图表目录：图表1. “农夫山泉”话题网络热度图表2. “农夫山泉舆论”事件网络口碑及主题词云图表3. “钟晱晱”相关话题网络热度图表4. “钟晱晱”网络口碑及主题词云图表5. 娃哈哈网络口碑图表6. 怡宝网络口碑图表7. 百岁山网络口碑图表8. “农夫山泉舆论”事件媒体关注分布图表9. “农夫山泉舆论风波”事件网民关注度图表10. “农夫山泉舆论风波”事件网民看法图表11. 网友对于钟晱晱与宗庆后故事的看法图表12. 网友评价品牌的关键因素图表13. 农夫山泉包装情况图表14. 农夫山泉后续购买意愿图表15. 网民对国货品牌采用国外风格包装的看法图表16. 网友对农夫山泉品牌营销的看法图表17. 农夫山泉后续购买行为调查Figure 1. “Nongfu Spring” topic network heatFigure 2. Internet Word of Mouth (IWOM) and Theme Clouds for the "Nongfu Spring Public Opinion" EventFigure 3. Online popularity of topics related to "Zhong Shanshan"Figure 4. Internet Word of Mouth (IWOM) and Theme Clouds for the "Zhong Shanshan"Figure 5. Wahaha Internet Word of MouthFigure 6. C'estbon Internet Word of MouthFigure 7. Baisui Mountain Internet Word of MouthFigure 8. Distribution of media attention to the incident of "Nongfu Spring Public Opinion".Figure 9. "Nongfu Spring Public pinion" event netizen concernFigure 10. "Nongfu spring public opinion storm" incident netizen viewsFigure 11. Netizens' views on the story of Zhong Shanshan and Zong QinghouFigure 12. Netizens evaluate the key factors of the brandFigure 13. Packaging situation of Nongfu SpringFigure 14. Nongfu Spring follow-up purchase intentionFigure 15. Netizens' views on domestic brands using foreign style packagingFigure 16. The netizen's view on the brand marketing of Nongfu SpringFigure 17. Nongfu Spring follow-up purchase behavior investigation