条幅广告又称横幅广告，是网络广告最早采用的形式，也是最常见的形式。横幅广告又称旗帜广告，它是横跨于网页上的矩形公告牌，当用户点击这些横幅的时候，通常可以链接到广告主的网页。
其英文为“banner”、“banner ad”。其英文释义如下：
Banners are the creative rectangular ad that are shown along the top, side, or bottom of a website in hopes that it will drive traffic to the advertiser's proprietary site, generate awareness, and overall brand consideration. This type of visual banner-style online advertising is a form of display advertising.
擎天柱广告是利用网站页面左右两侧的竖式广告位置而设计的广告形式。这种广告形式可以直接将客户的产品和产品特点详细的说明，并可以进行特定的数据调查、有奖活动。这种广告的特点是，它会在浏览全过程中吸引用户的注意力，促使其点击广告。同时，由于其广告面积较大，而且制作成互动格式，因此，可以广泛应用于品牌宣传、产品促销或者市场调查等领域。既满足大曝光量的要求，又不会影响用户的使用习惯。
其英文为“skyscraper”、“skyscraper ad”。其英文释义如下：
The skyscraper ad size comes in two dimensions: 120x600px and 160x600px. It gets its name from the tall, thin shape that makes it appear as a skyscraper compared to other ads. That same shape is what makes it a little more difficult to advertise using the skyscraper format.
跳出窗口广告又称弹窗广告。弹窗广告是指打开网站后自动弹出的广告，无论点击还是不点击都会出现在用户的面前。用户一般都对这种强迫式的广告形式很厌恶，影响了访问用户的上网速度，还带有大量的不安全因素，因大多数浏览器会提供一些插件来屏蔽弹出广告。
其英文为“pop-up”、“pop-up ad”。其英文释义如下：
Pop-up ads or pop-ups are forms of online advertising on the World Wide Web. A pop-up is a graphical user interface (GUI) display area, usually a small window, that suddenly appears ("pops up") in the foreground of the visual interface. The pop-up window containing an advertisement is usually generated by JavaScript that uses cross-site scripting (XSS), sometimes with a secondary payload that uses Adobe Flash. They can also be generated by other vulnerabilities/security holes in browser security.
以下为相关双语示例，供参考：
本合同中“广告”指网络广告，包括但不限于条幅广告（Banner）、按钮广告（Button）、文字链接（TextLink）、移动图标广告（Moving Icon）、通栏广告（Full Column）、全屏广告（Full Screen）、擎天柱广告（Skyscraper）、正文页大尺寸广告（PIP）、跳出窗口广告（Pop Up）、流动媒体广告（Stream Media）、直邮广告信件（Direct Email）、收费搜索排名服务等各种表现形式的广告。
For the purpose hereof, “advertisements” shall refer to online advertising in any form, including but not limited to Banner, Button, Text Link, Moving Icon, Full Column, Full Screen, Skyscraper, PIP, Pop Up, Stream Media, Direct Email, and paid SEO.
转载自：旗渡译问网站 作者：旗渡多语信息中心（出海资讯定制）
