目录第一章 中国烤鱼行业发展驱动力中国烤鱼进入品牌扩张新阶段政策驱动：促内需推动烤鱼行业发展经济驱动：消费升级为烤鱼消费提供经济动力社会驱动：Z世代助推烤鱼消费高活力发展消费升级：新中产消费升级理念利好烤鱼市场技术驱动：数字化技术赋能烤鱼全产业链发展行业痛点：烤鱼食品安全经营风险市场现状：烤鱼行业同质化，产品与服务创新是关键核心竞争力：满足顾客需求，形成差异化打法第二章 中国烤鱼行业规模及产业链分析中国烤鱼行业市场规模中国烤鱼行业产业链全景图产业链上游：烤鱼原材料供给稳定产业链上游：供应链标准化保障行业稳定发展产业链中游：烤鱼行业参与企业持续增多头部集中：资源向头部倾斜，仍需稳步扩展发展布局：头部品牌开始布局全国市场经营模式：头部品牌以直营为主、加盟为辅产业链下游：中青年为主、一二线人群居多第三章 中国烤鱼行业消费者洞察烤鱼消费频率集中在每月3次，中端价格带受欢迎烤鱼消费者偏好比较强烈的味觉刺激外卖和到店自取成为烤鱼行业新增长点一二线市场渗透率不断提升消费者对烤鱼头部品牌的知晓度和喜好度较高第四章 中国烤鱼行业典型案例研究烤鱼行业典型案例：探鱼（企业概况）烤鱼行业典型案例：探鱼（经营模式）烤鱼行业典型案例：探鱼（供应链把控）烤鱼行业典型案例：探鱼（新消费模式）烤鱼行业典型案例：探鱼（顾客体验）烤鱼行业典型案例：探鱼（商情舆情）烤鱼行业典型案例：半天妖（企业概况）烤鱼行业典型案例：半天妖（经营模式）烤鱼行业典型案例：半天妖（供应链管理）烤鱼行业典型案例：半天妖（商情舆情）烤鱼行业典型案例：江边城外烤全鱼（企业概况）烤鱼行业典型案例：江边城外烤全鱼（经营模式）烤鱼行业典型案例：江边城外烤全鱼（供应链管理）烤鱼行业典型案例：江边城外烤全鱼（商情舆情）第五章 中国烤鱼行业发展趋势分析中国烤鱼行业发展趋势分析（一）中国烤鱼行业发展趋势分析（二）图表1.1978-2023年中国居民人均可支配收入2.2024年中国消费者减少烤鱼消费的主要原因3.2022-2023年中国烤鱼行业经营问题相关报道4.中国烤鱼典型品牌产品口味5.2024年中国消费者对探鱼品牌的优势认知6.2018-2029年中国烤鱼行业市场规模及预测7.1978-2022年中国鱼类淡水产品产量8.2015-2022年中国蔬菜产量9.2015-2022年调味品行业市场规模10.2015-2023年中国烤鱼企业在册数量11.2015-2023年中国烤鱼行业头部品牌门店数量12.2023年中国烤鱼头部品牌门店区域分布13.2023年中国烤鱼头部品牌客单价14.2023年中国烤鱼头部品牌经营模式15.2024年消费者消费烤鱼产品频率16.2024年消费者消费烤鱼人均价格17.2024年中国烤鱼消费者主要关注因素18.2024年中国烤鱼消费者传统口味偏好19.2024年中国烤鱼消费者消费类型20.2024年中国烤鱼消费者消费时段21.2024年中国消费者相较去年对烤鱼消费的频次变化22.2024年中国一二线城市消费者烤鱼消费较2023年的次数变化23.2024年中国消费者对烤鱼品牌知晓度和喜好度24.2024年中国探鱼品牌门店分布25.探鱼供应链26.探鱼烤鱼食品品控27.2024年中国消费者对探鱼品牌满意度调查28.2024年探鱼网络口碑及热度指数29.门店运营标准30.2024年半天妖网络口碑及媒体关注度31.江边城外烤全鱼发展历程32.2024年江边城外烤全鱼网络口碑变化1.Per Capita Sisposable Income of Chinese Residents from 1978 to 20232.The Main Reasons for Chinese Consumers to Reduce Their Consumption of Grilled Fish in 20243.2022-2023 China grilled fish industry management issues related reports4.Chinese grilled fish typical brand product taste5.Chinese consumers' perception of the advantages of fish detection brands in 20246.Market size and forecast of China's grilled fish industry from 2018 to 20297.Production of fish and freshwater products in China, 1978-20228.Vegetable Production in China from 2015 to 20229.Market size of seasoning industry from 2015 to 202210.Registered number of Chinese grilled fish enterprises from 2015 to 202311.Number of head brand stores in China's grilled fish industry from 2015 to 202312.Regional Distribution of China Grilled Fish Head Brand Stores in 202313.Unit Price of Grilled Fish Head Brand Customers in China in 202314.China Grilled Fish Head Brand Business Model in 202315.Frequency of consumer consumption of grilled fish products in 202416.Per capita price of grilled fish consumed by consumers in 202417.The Main Concerns of Chinese Grilled Fish Consumers in 202418.Chinese Consumers' Taste Preferences for Grilled fish in 202419.Consumption Types of Chinese Baked Fish Consumers in 202420.China Grilled Fish Consumer Consumption Period in 202421.The frequency change of Chinese consumers' consumption of grilled fish in 2024 compared with last year22.Changes of grilled fish consumption by consumers in China's first - and second-tier cities in 2024 compared with 202323.Awareness and Preference of Chinese Consumers for Roasted Fish Brand in 202424.Distribution of Chinese TANYU brand stores in 202425.TANYU supply chain26.TANYU grilled fish food quality control27.Chinese Consumers' Satisfaction With TANYU Brand in 202428.The word of mouth and popularity index of TANYU network in 202429.Store operation standard30.2024 BANTIANYAO network reputation and media attention31.The development of Riverside Grilled Fish32.In 2024, the network reputation of Riverside Grilled Fish has changed
