目录一、淋浴房行业定义与分类1.淋浴房行业定义2.淋浴房的分类3.淋浴房的功能与优点二、全球淋浴房行业发展状况分析1.全球淋浴房行业宏观经济分析2.全球淋浴房行业应用场景分析3.全球主要国家和地区淋浴房累计有效专利数量4.全球淋浴房行业市场规模及预测三、中国淋浴房行业发展背景研究1.中国淋浴房行业发展驱动因素:政策发展2.中国淋浴房行业发展驱动因素:经济发展3.中国淋浴房行业发展驱动因素:技术发展4.中国淋浴房行业发展驱动因素:社会发展四、中国淋浴房行业发展现状分析1.中国淋浴房行业发展现状及主要特征2.中国淋浴房行业市场规模及预测3.中国淋浴房行业相关专利数量4.中国淋浴房相关企业分布数量5.中国淋浴房生产区域产业集群研究:广东中山6.中国淋浴房行业典型案例分析:玫瑰岛—发展历程7.中国淋浴房行业典型案例分析:玫瑰岛—产品矩阵8.中国淋浴房行业典型案例分析:玫瑰岛—产品标准9.中国淋浴房行业典型案例分析:玫瑰岛—淋浴房10.中国淋浴房行业典型案例分析:玫瑰岛—淋浴房市场表现11.中国淋浴房行业典型案例分析:玫瑰岛—全景门12.中国淋浴房行业典型案例分析:九牧—发展历程13.中国淋浴房行业典型案例分析:九牧—产品矩阵14.中国淋浴房行业典型案例分析:九牧—淋浴房15.中国淋浴房行业典型案例分析:箭牌—发展历程16.中国淋浴房行业典型案例分析:箭牌—产品优势17.中国淋浴房行业典型案例分析:箭牌—淋浴房五、淋浴房行业消费行为洞察分析1.中国淋浴房行业消费者画像2.干湿分离、保温是消费者安装淋浴房的主要原因3.委托装饰公司、建材商场是主要购买渠道4.淋浴房清洁简易程度、安全性成为主要关注点5.中高价位的淋浴房增量空间可观6.一字形淋浴房最受青睐,消费者偏好“推拉门”淋浴房7.极窄边框淋浴房受市场欢迎8.近半数消费者愿意购买高端淋浴房9.高端淋浴房消费者画像10.消费者认为淋浴房行业存在的问题11.消费者多注重产品的质量和安全保障六、全球及中国淋浴房行业发展趋势1.全球淋浴房行业发展趋势分析2.中国淋浴房行业发展趋势分析图表目录图表11971-2022年全球主要国家GDP增长率(年百分比)图表22022年全球部分国家房屋销售数量图表32004-2023年全球主要国家和地区淋浴房行业有效专利数量图表42020-2026年全球淋浴房行业规模及预测图表5中国淋浴房行业相关政策和标准图表61978-2022年中国居民人均可支配收入及增长率图表71949-2022年中国城镇人口及农村人口数量图表82020-2026年中国淋浴房行业规模及预测图表92009-2023年10月中国淋浴房行业有效专利数量图表102012-2023年10月中国淋浴房相关企业新增注册数量图表112023年中国中高端淋浴房主产地图表12玫瑰岛发展历程图表13玫瑰岛全卫定制品牌和产品矩阵图表14玫瑰岛具体产品特征及应用场景图表15玫瑰岛—淋浴房相关核心技术图表16玫瑰岛—淋浴房产品图图表17玫瑰岛极窄边框淋浴房图表182022年玫瑰岛高端淋浴房市场份额占比图表19玫瑰岛全景门发展历程图表20玫瑰岛全景门系列分类图表21九牧卫浴发展历程图表22九牧卫浴产品矩阵图表23九牧卫浴品牌实力图表24九牧淋浴房产品分类图表25九牧生产基地图表262023年中国消费者家中安装淋浴房场景分布图表272023年中国消费者安装淋浴房的原因图表282023年中国消费者购买淋浴房的渠道图表292023年中国消费者选购淋浴房时的关注要素图表302023年中国消费者淋浴房单价接受度图表312023年中国消费者偏好的淋浴房类型图表322023年中国消费者偏好的淋浴房开门方式图表332023年中国消费者偏好边框淋浴房的占比图表342023年中国消费者偏好的边框淋浴房类型图表352023年中国消费者购买高端淋浴房意愿图表362023年中国高端淋浴房消费者认为高端淋浴房的优势图表372023年中国消费者认为淋浴房存在的问题图表382023年中国消费者对未来淋浴房改进建议figure.1GDP growth rate of major countries in the world from 1971 to 2022 (annual percentage)figure.2Number of housing sales in some countries worldwide in 2022figure.3Number of valid patents in the shower room industry in major countries and regions worldwide from 2004 to 2023figure.4Scale and Forecast of the Global Shower Room Industry from 2020 to 2026figure.5Policies and standards related to the shower room industry in Chinafigure.6Per capita disposable income and growth rate of Chinese residents from 1978 to 2022figure.7The number of urban and rural populations in China from 1949 to 2022figure.8Scale and Forecast of China's Shower Room Industry from 2020 to 2026figure.9Number of valid patents in the shower room industry in China from 2009 to October 2023figure.10Number of newly registered shower room enterprises in China from 2012 to October 2023figure.112023 China's mid to high end shower home owners originfigure.12The development history of ROSERYfigure.13The entire bathroom customized brand and product matrix of ROSERYfigure.14Specific product features and application scenarios of ROSERYfigure.15ROSERY—Core technologies related to shower roomsfigure.16ROSERY—Shower Room Product Drawingfigure.17Extremely narrow frame shower room of ROSERYfigure.18Market share of upscale shower rooms of ROSERY in 2022figure.19The Development History of ROSERY Panoramic Doorfigure.20Panoramic door seriesification of ROSERYfigure.21The development history of JOMOOfigure.22The product matrix of JOMOOfigure.23The brand strength of JOMOOfigure.24JOMOO Shower Room Product Classificationfigure.25JOMOO Production Basefigure.26Distribution of Scenarios for Chinese Consumers to Install Shower Rooms at Home in 2023figure.27Reasons why Chinese consumers buy shower room chops in 2023figure.28The main channels for Chinese consumers to purchase shower room in 2023figure.29The key factors that Chinese consumers will pay attention to when purchasing shower room in 2023figure.30the unit price acceptance of Chinese consumers when they buy shower rooms in 2023figure.31The types preferences of Chinese shower rooms for consumers in 2023figure.32The way of opening preferences of Chinese shower rooms consumers in 2023figure.33The frequency of Chinese consumers who prefer showers room with frame in 2023figure.34Types of framed shower rooms preferred by Chinese consumers in 2023figure.35Willingness of Chinese consumers to purchase shower rooms in 2023figure.362023 Chinese high-end shower room consumers believe in the advantages of high-end shower roomsfigure.372023 Chinese consumers believe that there are problems with shower roomsfigure.38Chinese consumers on the future shower room reform proposals in 2023