众所周知，智利周是智利在中国举办的规模最大、级别最高的系列宣传活动，自2015年举办第一届起，已经走过9个年头了。在这9年里，智利周见证了智中贸易伙伴关系的飞速增长：2015 年，智利与中国的贸易额为310 亿美元，而2023年则达到了549.03 亿美元，增长达 77%。在此期间，智利对华出口额也从160亿美元到超过374亿美元，增幅达129%。智利周的举办，为智中政府、企业、协会等各界人士提供了合作交流的平台，也进一步促进了两国之间经贸关系友好往来，让更多中国朋友们有机会了解智利、走进智利、爱上智利。
It is well known that Chile Week is the largest and highest-level series of promotional activities held by Chile in China. It has been nine years since the first event was held in 2015. In these nine years, Chile Week has witnessed the rapid growth of the Chile-China trade partnership: in 2015, the trade volume between Chile and China was 31 billion US dollars, while in 2023 it reached 54.903 billion US dollars, an increase of 77%. During this period, Chile's exports to China also increased from 16 billion US dollars to over 37.4 billion US dollars, an increase of 129%. The Chilean Week provides a platform for cooperation and exchange between the Chilean and Chinese governments, businesses, associations and other sectors, and further promotes friendly economic and trade relations between the two countries, giving more Chinese friends the opportunity to learn about, visit and fall in love with Chile.
2024年12月1日，本年度的智利周于北京拉开帷幕。智利代表团首先来到物美超市参加智利水果季启动仪式，出席的领导有智利驻华大使毛里西奥·乌尔塔多（Mauricio Hurtado）先生，智利农业部副部长伊格纳西亚·费尔南德斯·格迪卡（Ignacia Fernández Gatica)女士，智利出口促进总局局长伊格纳西奥·费尔南德斯（Ignacio Fernández）先生，智利水果出口商协会主席伊万·马兰比奥（Ivan Marambio）先生，智利车厘子委员会执行总监克劳迪亚·索雷尔（Claudia Soler）女士，物美集团副总裁张正洋先生，鑫荣懋集团副总裁李琳先生。首场活动为智利车厘子直播带货，几位领导相聚在直播间，畅聊智利车厘子的特色、对华出口情况等，同时为智利车厘子带货，推荐直播间的观众下单购买。随后，智利水果季启动仪式正式开始，双方领导进行了发言，对新一季的智利水果销售充满了信心和期待。
On December 1, 2024, this year's Chile Week kicked off in Beijing. The Chilean delegation first went to Wumart Supermarket to attend the launch ceremony of the Chilean Fruit Season. The leaders in attendance included Mr. Mauricio Hurtado, Ambassador of Chile to China, Ms. Ignacia Fernández Gatica, Vice Minister of Agriculture of Chile, Mr. Ignacio Fernández, Director General of ProChile, Mr. Ivan Marambio, President of Frutas de Chile, Ms. Claudia Soler, Executive Director of Cherry Committee of Chile, Mr. Zhang Zhengyang, Vice President of Wumart Group, and Mr. Li Lin, Vice President of Joy Wing Mau Group. The first event was a livestreaming of Chilean cherries. The leaders gathered in the livestreaming room to chat about the characteristics of Chilean cherries and their export situation to China, etc., while promoting the cherries and encouraging the audience to place orders. Then, the Chilean Fruit Season Launch Ceremony officially began, and the leaders from both sides delivered speeches, full of confidence and anticipation for the sales of Chilean fruit in the new season.
接下来，代表团转战到了三里屯一号场T+Mall出席智利市集启动仪式，本次活动也是在北京市朝阳区人民政府外事办公室、北京市朝阳区人民政府三里屯街道办事处的支持下联合开展的。三里屯一号场T+Mall也是潮流文化的聚集地，深受广大市民、尤其是年轻消费者的喜爱，整个智利周北京站期间，各类智利商品都会在这里展出。T+ Mall以其独特的社交商业空间，为智利周北京站拉开了序幕，展现了中智两国文化的深度交流与融合。作为“让世界遇见三里屯”三里屯日主题板块的一项重要活动，此次智利市集的举办，不仅是一场商品展示的盛会，更是一次文化交流的盛宴。
Next, the delegation moved to the Sanlitun T+Mall to attend the launch ceremony of the “MadebyChileans” market, which was also jointly organized with the support of the Foreign Affairs Office of Chaoyang District People ‘s Government of Beijing Municipality and Sanlitun Sub-District Office of Chaoyang District People’s Government of Beijing Municipality. Sanlitun T+Mall is also a gathering place for trendy culture and is very popular with the general public, especially young consumers. During the entire Chile Week Beijing, various Chilean goods will be on display here. T+Mall kicked off Chile Week Beijing with its unique social and commercial space, showcasing the deep cultural exchange and integration between China and Chile. As an important event of the " World Meets Sanlitun" Sanlitun Day theme section, this market is not only a grand event for showcasing Chilean products, but also a feast for cultural exchange.
智利出口促进总局局长伊格纳西奥·费尔南德斯（Ignacio Fernández）先生在发言中表示，“智利制造”体现了智利向世界展示智利最好产品的努力和承诺。市民们将在市集上品尝到智利产品，如三文鱼、新鲜水果、牛肉和猪肉、贻贝和皮斯科酒，都是优质、新鲜和营养的代名词，希望每一位参观者都能品尝、探索和发现智利食品的丰富性。
Mr. Ignacio Fernández, Director General of ProChile, said in his speech that “MadebyChileans” reflects Chile's efforts and commitment to showcase the best of Chile to the world. At the market, citizens will be able to taste Chilean products such as salmon, fresh fruit, beef and pork, mussels and pisco, which are synonymous with quality, freshness and nutrition. It is hoped that every visitor will be able to taste, explore and discover the richness of Chilean food.
12月2日上午，智利周开幕式成功举办，来自政府部门、企业、智利协会、进口商及媒体等200名嘉宾到场参加。随后举办的是一场针对专业人士的旅游研讨会，着力于推广旅游路线和景点。一场农业食品研讨会上，智利强调会顺应中国市场对可持续性和健康性的需求，进一步提升产品品质，现场智利出口促进总局还与海南省国际经济发展局签署了合作谅解备忘录。同步进行的还有一场精彩的皮斯科大师班，知名调酒师、行业专业导师及赛事评委李冬燕女士为现场40名进口商和销售商介绍了智利皮斯科的酿造方法、文化背景、原产地历史等，并现场指导嘉宾们用皮斯科调制了2款知名的鸡尾酒。据悉，皮斯科也是近年来在中国市场上发展较快的智利产品之一，也是智利未来推广的一项重点。
On the morning of December 2, the opening ceremony of Chile Week was successfully held, with 200 guests from government, enterprises, Chilean associations, importers and the media in attendance. This was followed by a tourism seminar for professionals, which focused on promoting tourist routes and attractions. At an agri-food seminar, Chile emphasized that it would respond to the Chinese market's demand for sustainability and health, and further improve product quality. On site, ProChile also signed a memorandum of understanding on cooperation with the Hainan Provincial Bureau of International Economic Development. A fascinating Pisco masterclass was also held in parallel. Ms. Li Dongyan, a well-known bartender, industry professional instructor and competition judge, introduced the brewing method, cultural background, and history of origin of Chilean Pisco to 40 importers and distributors, and guided the guests on how to make two well-known cocktails with Pisco. It is reported that Pisco is also one of the Chilean products that has developed rapidly in the Chinese market in recent years, and it is also a key focus of Chile's future promotion.
2日下午的议程是一场B2B企业洽谈会和一场电影研讨会。共计19家智利企业参与了企业洽谈，展示其产品和服务，吸引了大量中国进口商、分销商、超市、电商平台等潜在客户前来了解并洽谈合作事宜。在电影行业研讨会上，20位中国业内人士受邀出席，与智利主讲人吉安卡罗·纳西（Giancarlo Nasi）交流了见解和体会，还介绍了Simon Weinstein de Fractal Juegos，一家专门从智利而来的桌游公司。当天的晚宴共计180人出席，有政府和协会人员、智利代表团、企业、进口商等，将智利周北京站的气氛推向了高潮，嘉宾们在欢声笑语中享受着智利的美食美酒，畅想未来的合作与发展机遇。
The afternoon of the 2nd featured a B2B business meeting and a film seminar. A total of 19 Chilean companies participated in the business meeting, showcasing their products and services and attracting a large number of potential Chinese importers, distributors, supermarkets, e-commerce platforms and other potential customers to come and learn about and discuss cooperation matters. At the film industry seminar, 20 Chinese industry insiders were invited to attend and exchange insights and experiences with the Chilean keynote speaker Giancarlo Nasi. Also presented Simon Weinstein de Fractal Juegos, a board game company that travel exclusively from Chile. A total of 180 people attended the dinner that day, including government and association personnel, the Chilean delegation, companies, importers, etc., which pushed the atmosphere of the Chile Week Beijing to a climax. The guests enjoyed Chilean food and wine in laughter and conversation, imagining future cooperation and development opportunities.
北京站的成功举办，为本届智利周打响了开门红，彰显了智利和中国多年来良好的政治与经济关系，也展示了智利产品和服务在充满活力的中国市场中的增长潜力和机遇。在接下来的几天里，智利周还将来到杭州、成都和广州，为更多中国城市和消费者传达我们对中国的热爱和为市场提供健康优质产品的信念，请大家持续关注。
The successful hosting of Chile Week Beijing has given this event a flying start, highlighting the good political and economic relations between Chile and China over the years, and also showcasing the growth potential and opportunities for Chilean products and services in the dynamic Chinese market. In the next few days, Chile Week will also come to Hangzhou, Chengdu and Guangzhou, conveying to more Chinese cities and consumers our love for China and our belief in providing the market with healthy and high-quality products. Please stay tuned.
