报告目录：一、中国电商“双十一”监测数据分析1.“双十一”活动强化中国网民的电商购物习惯2.天猫大盘稳固，2023年“双十一”国货品牌迎来爆发3.天猫、京东发布“双十一”成绩单，创新增长实力强劲4.“双十一”大促迎来开门红，各大电商平台公布战报5.社交平台首次参与“双十一”，开启新电商赛道6.借助本地零售平台，线下实体突围“双十一”7.天猫、京东“双十一”市场巨头地位难以撼动8.直播电商平台市场占有率稳步提升9.电器、手机为主要消费品类，智能化消费趋势显现二、2023年中国“双十一” 消费行为调查分析1.“双十一”购物节消费用户画像2.生活必需品为刚需，“情绪价值”产品受青睐3.价格优惠为消费者购物主动力，“反向消费”趋势显现4.“直播+”成电商营销新常态，“人货场”范围持续扩大5.实惠、简单为消费者核心诉求，电商平台需提质升级三、2023年中国“双十一”网络传播监测分析1.2023年中国“双十一”网络口碑及媒体关注度监测2.2023年中国“双十一”媒体平台传播声量监测3.2023年中国“双十一”网民情感走势监测4.2023年中国“双十一”关联热词统计分析四、2023年中国“双十一”购物节总结与新发现1.2023年中国“双十一”购物节总结与新发现（一）2.2023年中国“双十一”购物节总结与新发现（二）图表：图表1.2009-2022年中国电商平台“双十一” 成交总额图表2.2015-2022年中国“双十一”天猫成交额图表3.2022年“双十一”第一波活动综合电商平台销售额占比图表4.2023年“双十一”第一波活动综合电商平台销售额占比图表5.2023年“双十一”第一波活动直播电商平台销售额占比图表6.2023年“双十一”第一波活动综合电商销售额排名TOP10品类图表7.2023年中国消费者年龄分布图表8.2023年中国消费者月收入分布图表9.2023年中国消费者所属城市线级图表10.2023年中国消费者在“双十一”购物节购买的商品品类图表11.2023年中国消费者参加本年度“双十一”购物节的原因图表12.2023年中国消费者“双十一”直播购物主要平台图表13.2023年中国消费者“双十一”通过直播电商购物的比例图表14.2023年中国消费者选择直播产品的原因图表15.2023年中国消费者“双十一”遇到的问题图表16.2023年中国消费者“双十一”支出相较于去年情况图表17.2023年中国消费者“双十一”支出与预算相符合情况图表18.2023年中国消费者对于各平台推出“双十一”优惠玩法的看法图表19.2023年中国消费者对“双十一”的满意度图表20.2023年“双十一”网络口碑及热度指数图表21.2023年中国“双十一”媒体平台声量监测图表22.2023年中国“双十一”网民情感走势图表23.2023年中国“双十一”关联热词走势监测Comment：Figure 1.2009-2022 China's e-commerce platform "Double Eleven" transaction volumeFigure 2.Turnover of Tmall in China's "Double 11" from 2015 to 2022Figure 3.The first wave of "Double Eleven" activities accounted for the sales of comprehensive e-commerce platforms in 2022Figure 4.The first wave of "Double Eleven" activities accounted for the sales of comprehensive e-commerce platforms in 2023Figure 5.The total volume of transactions on the "Double 11" live e-commerce platform in 2023Figure 6.The first wave of "Double Eleven" activities ranked TOP10 categories of comprehensive e-commerce sales in 2023Figure 7.Age distribution of Chinese consumers in 2023Figure 8.Monthly income distribution of Chinese consumers in 2023Figure 9.In 2023, Chinese consumers belong to the city line levelFigure 10.Chinese consumers buy items during the "Double 11" shopping festival in 2023Figure 11.Why Chinese consumers will participate in this year's "Double 11" shopping festival in 2023Figure 12.The main platform for Chinese consumers' "Double Eleven" live shopping in 2023Figure 13.Proportion of Chinese consumers' "Double 11" shopping through live e-commerce in 2023Figure 14.Why Chinese consumers choose live streaming products in 2023Figure 15.Problems encountered by Chinese consumers on "Double Eleven" in 2023Figure 16.2023 Chinese consumer "Double Eleven" spending compared to last yearFigure 17.In 2023, Chinese consumers' "Double Eleven" spending is in line with the budgetFigure 18.Chinese consumers' views on the launch of "Double Eleven" preferential gameplay on various platforms in 2023Figure 19.Chinese consumers' satisfaction with "Double Eleven" in 2023Figure 20.2023 "Double Eleven" network word-of-mouth and heat indexFigure 21.Sound volume monitoring of China's "Double 11" media platform in 2023Figure 22.The emotional trend of Chinese netizens on the "Double 11" in 2023Figure 23.Trend monitoring of China's "Double 11" related hot words in 2023