人工智能已经成为获得预算批准的“金钥匙”，各类企业纷纷涌入这一领域。根据Precedence Research的数据，全球AI市场预计将从2024年的6380亿美元跃升至2034年的3.68万亿美元。制造业更是处于前沿，该行业在AI上的支出预计将从2024年的59.4亿美元飙升至十年后的230亿美元，年增长率高达44.2%。
令人惊讶的是，资金快速到位，但很多企业尚未制定明确的成功衡量计划。Orgvue的研究表明，82%的企业已在AI上进行投资，另有33%的企业计划在未来一年将其预算增加50%以上。然而，Gartner的报告指出，近49%的公司难以展示AI的实际价值，而制造业领袖委员会的调查发现，61%的制造企业甚至还没有设立KPI来跟踪AI项目的效果。这表明，许多AI项目在缺乏必要细节的情况下就已通过立项。
在“AI”标签的加持下，项目审批似乎前所未有地顺利。然而，在这股热潮的背后，企业需要开始提出艰难的问题：成功的AI旅程不仅是资金的投入，更是对AI价值的理解、衡量与验证。因为，启动一个项目并不难，真正的挑战在于为这段旅程绘制清晰的航向——这才是AI之路的真正工作开始的地方。
AI has become the golden ticket for budget approvals, and companies everywhere are riding the wave. According to Precedence Research, the global AI market is expected to leap from $ in 2024 to a staggering $. by 2034. Manufacturing is right in the mix, with sector spending projected to skyrocket from $. in 2024 to over $ in the next decade—an eye-popping annual growth rate of .%What’s surprising, though, is how quickly funds are being committed without solid plans to measure success. Research from Orgvue shows that % are already investing in AI, with another 33% planning to increase those budgets by over % in the coming year. Yet, Gartner reports that nearly % struggle to demonstrate AI’s value, and Manufacturing Leadership Council found that % don’t even have KPIs in place to track AI’s impact—a sign of projects being greenlit before all the critical details are nailed down.With “AI” on the project label, approvals seem to sail through faster than ever. But behind the buzz, companies need to start asking the tough questions. A successful AI journey is about more than funding; it’s about understanding, measuring, and proving its worth. Because as it turns out, setting sail is easy—charting the course is where the real work begins.
