在《哈佛商学院案例课》中，有一段描述商业竞争的经典语句： 原文：If a startup is operating successfully in a new market, other startups, established companies and industry giants often follow on their heels and quickly turn a blue ocean of opportunities into a fiercely competitive red ocean.关键表达：
红海市场：a red ocean激烈竞争：a fiercely competitive red ocean蓝海市场：a blue ocean蓝海机会：a blue ocean of opportunities千万不要想当然地译为是红海或蓝海那么简单。 解释：红海市场（Red Ocean）：指竞争激烈的市场或行业，众多竞争者已经进入。
蓝海市场（Blue Ocean）：指充满机会的新市场或行业，尚未被其他竞争者发现或开发。
经典例句：
The smartphone industry has become a **red ocean** where brands engage in cutthroat price wars, leaving little room for innovation."*
智能手机行业已沦为红海市场，品牌陷入残酷价格战，创新空间所剩无几。
Budget airlines are struggling in the **red ocean** of aviation, with profit margins thinner than the seats they offer."*
廉价航空公司在航空业的红海中挣扎，利润率比他们提供的座位更狭窄。
"While budget airlines initially thrived in the **blue ocean** of low-cost travel, thin profit margins now threaten their survival."*
廉价航空虽在低成本出行的蓝海中崛起，但微薄利润正威胁其存续。
While Tesla created a **blue ocean** with electric vehicles, traditional automakers remain trapped in the **red ocean** of gasoline car competition."*
特斯拉通过电动汽车开创蓝海，而传统车企仍深陷燃油车竞争的红海。
"Tesla created a **blue ocean** with electric vehicles, while traditional automakers remained trapped in the **red ocean** of gasoline car competition."*
特斯拉通过电动汽车开创蓝海，而传统车企仍深陷燃油车竞争的红海。
The bottled water market is aic **red ocean**—dozens of brands fight for shelf space with nearly identical products."*
瓶装水市场是典型的红海——数十个品牌以几乎相同的产品争夺货架空间。
Investors should be cautious about entering the **red ocean** of food delivery apps, where customer loyalty is as fleeting as a discount coupon."*
投资者应谨慎进入外卖应用的红海市场，用户忠诚度如同优惠券般转瞬即逝。
In *Blue Ocean Strategy*, W. Chan Kim argues that lasting success comes from escaping the **red ocean** of bloody competition."*
在《蓝海战略》中，金伟灿提出：持久成功源于逃离血腥竞争的红海。
China’s shared-bike industry quickly turned from a **blue ocean** to a **red ocean** within two years, flooded with identical yellow and orange bicycles."*
中国共享单车行业两年内从蓝海变为红海，充斥着清一色的黄橙单车。
Fast fashion thrives in the **red ocean** by constantly copying designs and undercutting prices, but at the cost of ethical sustainability."*
快时尚在红海中通过抄袭设计与压低价格生存，却以道德可持续性为代价。
"The **red ocean** mentality of ‘stealing market share’ often leads to a race to the bottom, where everyone drowns together."*
“抢占市场份额”的红海思维常引发逐底竞争，最终集体沉没。
Un Chi fish skin opens a new **blue ocean** for snack food by combining traditional flavors with modern packaging."*
润志鱼皮通过传统风味与现代包装结合，开辟休闲食品新蓝海。
"The university plans to establish a research center focusing on **blue ocean strategy** and corporate sustainability."
该大学计划设立研究中心，专注蓝海战略与企业可持续发展。
