在Carrie.Li新店的设计中，我们的设计灵感源自“Carrie.Li”和“Gelato”这两个核心元素。Gelato是我们所有设计理念的基石，而Carrie.Li赋予了这家店独特的身份和标识。Carrie.Li的品牌标语是：“遵循天然优质食材制作的gelato，每一口都是甜蜜无负担的快乐。”温暖清爽、亲切舒适的氛围也是Carrie.Li赋予这家店的独特身份。我们希望能创造一个愉悦清新且自然温暖的空间，就像夏日微风拂面般清爽舒适。
In the design of Carrie.Li’s new store, our inspiration stems from two core elements: “Carrie.Li” and “Gelato.” Gelato serves as the foundation for all our design concepts, while Carrie.Li provides the store with its unique identity and brand image. Carrie.Li’s brand slogan is: “Gelato made from natural and high-quality ingredients, offering a guilt-free pleasure with every bite.” The warm, refreshing, and inviting atmosphere is also a distinctive feature of Carrie.Li. We aim to create a space that is refreshing and naturally warm, much like the gentle breeze of a summer day.
▼门头概览，Storefront overview© 季光
▼门头近景，Storefront close view© 季光
门头不仅是店铺的门面，也是品牌形象的具体表现，更是客人们对这家店的第一印象。我们选择了日式门头，完美体现了Carrie.Li亲切随和的品牌调性，同时温馨的门头也能更好地拉近与客人之间的距离。在门楣的处理上，我们摒弃了传统日式门楣的厚重和繁杂感，选择了更简洁轻巧的形式，以展现wooom和Carrie.Li独特的风格。而轻石板从户外一直延伸至室内，从视觉上自然地完成了空间和谐的过渡。
The storefront is not only the face of the shop but also a concrete representation of the brand’s image and the first impression for guests. We chose a Japanese-style storefront to perfectly reflect Carrie.Li’s friendly and approachable brand tone, while the cozy design helps to bridge the gap between the store and its customers. In the treatment of the store’s signboard, we avoided the traditional heaviness and complexity of Japanese design, opting for a simpler, lighter form that showcases the unique styles of Wooom and Carrie.Li. The use of light stone slabs extends seamlessly from the exterior to the interior, visually harmonizing the transition between spaces.
▼开窗设计，Window© 季光
▼开窗近景，Window details© 季光
在设计时，我们希望一切都从gelato出发。抱着这样的想法，我们在空间配色的选择上尽可能地向gelato靠近。进门之后的空间以清爽的灰白色为主，并以“薄荷巧克力”的配色作为点缀，清爽又不失灵动，赋予空间独特的视觉体验。薄荷绿色的柜体散发出清新怡人的气息，为整个空间注入了自然的活力。巧克力色与软木板的结合不仅在视觉上独特新颖，还传达出朴素而可爱的魅力。软木板的自然纹理和柔软特性，使得卡座不仅舒适，还带有Carrie.Li的俏皮和童趣。我们也将这种“巧克力”色延伸至空间的尽头，让巧克力色的卡座不再孤单，使整体空间在视觉上更加连贯。
Our design concept centers around gelato. With this in mind, we chose colors that closely align with the essence of gelato. Upon entering, the space is dominated by refreshing shades of gray and white, accented with a “mint chocolate” color scheme, which is both refreshing and dynamic, offering a unique visual experience. The mint green cabinets exude a fresh and inviting vibe, infusing the space with natural vitality. The combination of chocolate brown and cork not only presents a unique and novel visual appeal but also conveys a simple and charming allure. The natural texture and soft quality of the cork make the seating area comfortable and imbue it with the playful and whimsical spirit of Carrie.Li. We extended this “chocolate” hue to the end of the space, ensuring that the chocolate-colored seating is not isolated, thereby enhancing the overall visual continuity of the space.
▼入口空间，Entrance space© 季光
Gelato的柜台无疑是整个空间的主角，无论是产品展示还是客人选购，一切故事都在这里展开。我们为柜台预留了充足的空间，但在狭长户型的限制下，难免会让人感到拥挤和受限。因此，我们在这个空间设置了一整面玻璃镜面墙，通过视觉上的横向扩展来消除狭长空间的局促感。同时，我们在镜子上增设了挂架系统，使镜子不仅具有视觉上的扩展效果，还兼具实用性。
The gelato counter is undoubtedly the focal point of the entire space, where all stories unfold, from product display to customer selection. We allocated ample space for the counter, but the long and narrow layout could potentially feel cramped. To alleviate this, we installed a full-length mirrored wall in the space, which visually expands the area horizontally, reducing the sense of narrowness. Additionally, we incorporated a hanging rack system on the mirror, adding both visual depth and practicality.
▼柜台，Counter© 季光
▼玻璃镜面墙，Full-length mirrored wall© 季光
在方案设计开始前，Carrie提出希望这个店不仅能向客人分享她热爱的gelato，还能让感兴趣的客人亲自体验gelato的制作过程。因此，我们在尽头的空间围绕“gelato教学实验室”进行了设计。裸露、未经处理的石膏密拼墙面，原始、未加工感的吊顶和地面，以及清晰张扬的木纹柜台和简约简洁的白色隔板，无不展现出这个空间的“实验室”属性。白板漆、玻璃板和蜂巢帘作为教学实验的重要道具，完美融入了这个空间。我们保留了空间原始户型中的层高，因此选择了体积较小的线形轨道射灯，尽可能保持空间的开阔感和舒适度，避免过低的层高带来的局促感。
Before the design process began, Carrie expressed her desire for the store not only to share her love for gelato with guests but also to offer interested customers the opportunity to experience the process of making gelato. Therefore, we designed the space at the end around the concept of a “gelato teaching lab.” The raw, untreated plaster walls, unfinished ceiling and floor, along with the prominently grained wooden counters and simple white shelves, all highlight the “laboratory” nature of this space. Whiteboard paint, glass panels, and honeycomb blinds are crucial tools for teaching and experimentation, seamlessly integrated into the space. We retained the original ceiling height of the space, choosing small-sized linear track lights to maintain a sense of openness and comfort, avoiding the feeling of confinement that could arise from a lower ceiling.
▼gelato教学实验室，gelato teaching lab© 季光
▼展示柜，Showcase© 季光
右手边的入口处设有一个与主体空间分隔开的小包间。木质包裹整个空间带来的温暖和自然感觉，让客人们可以在这里安静地享受每一口gelato带来的甜蜜与愉悦，正如Carrie自己所喜欢的那样：“在温暖的阳光下，静静地品味冰淇淋带来的幸福感”。斜切吊顶的处理和别具设计的吊灯，为这个空间增添了现代感和独特的视觉吸引力。推拉门窗的设计不仅使这个小空间更加明亮通透，我们还巧妙地将窗台边缘向外延伸，改造成一个面向内外的小卡座，既增加了休憩和观景的功能，又为整个空间增添了一份灵动与趣味。与厨房连接着的窗户也成为了客人们观摩gelato制作过程的一个窗口。
To the right of the entrance, there is a small private room separate from the main space. The wooden interior exudes warmth and a natural feel, allowing guests to quietly enjoy the sweetness and joy that each bite of gelato brings, just as Carrie herself enjoys: “Savoring the happiness of ice cream under the warm sun.” The slanted ceiling treatment and uniquely designed pendant lights add a modern touch and unique visual appeal to this space. The sliding windows not only make the small room brighter and more open, but we also cleverly extended the window sill outward, creating a small seating area facing both inside and outside, adding functionality for rest and viewing, as well as injecting a sense of liveliness and fun into the space. The window connecting to the kitchen also serves as a vantage point for guests to observe the gelato-making process.
▼小包间，The small private room© 季光
▼座椅细部，Seats detials© 季光
希望在这充满清新和温馨氛围的空间中，客人们不仅能品尝到gelato带来的清爽，还能沉浸在空间绵延的温暖之中……
We hope that in this space, filled with a refreshing and warm atmosphere, guests will not only enjoy the coolness of gelato but also immerse themselves in the warmth that permeates the space.
▼平面图，plan© wooom studio
